I’m Peter Sneekes, a creative strategist, enterprise designer, research, published design, innovation expert, podcaster and speaker. I design, research, make and create proof of empathic, digital and physical solutions: a combination of digital, organization, culture, businesses, service and products. Most people also know me to be creative, illusive, catalyst of progression, a generalist and lateral thinker. I specialize in ethics & design/technology, behavioral economics, sustainable designs and innovation.
Based on research with people I have created strategies, digital products and services for the top 20 companies in the Netherlands. I use Enterprise Design and Human Centred Design to do so. The common outcome: better connect the needs and behavior of people with the strategy and goals of companies, great discussions about the possible future and fixing real problems.
Many of the results are innovative applications of design and digital technology. All of them improve the customer/ employee/ citizen experience. All of them are made with teams of domain experts, outliers, citizens, creatives and builders, varying from 2 to 400 people.